CLASSIC SPORTSWEAR CELEBRATES HISTORIC LAUNCH OF COUNTIES MANUKAU NPC AND FARAH PALMER CUP JERSEYS

Classic Sportswear is thrilled to announce its first-ever collaboration with a New Zealand provincial rugby club - the prestigious Counties Manukau teams. This landmark partnership sees the unveiling of the new jerseys, symbolising a fusion of Classic’s iconic history with the dynamic spirit of Counties Manukau Rugby Union.

Classic Sportswear has been a steadfast supporter of grassroots sports across Australia for nearly 90 years, and this partnership marks their debut in New Zealand's vibrant national provincial rugby scene. Known for their commitment to quality and community, Classic was eager to bring their expertise to Counties Manukau, a region celebrated for its rich rugby heritage and passionate fan base.

"Classic Sportswear has a proud tradition of supporting grassroots sports, and we are excited to extend this support to New Zealand," said Ross Smart, CEO of Classic Sportswear. "With our collaboration with Counties Manukau, we are dedicated to ensuring that the spirit and pride of the Counties community is woven into every aspect of these jerseys."

Counties Manukau Rugby Union, established in 1955, represents a proud community with deep roots in both urban and rural New Zealand. The region is known for its commitment to playing exciting and aggressive rugby, producing legends like Jonah Lomu and Kieran Read, who began their journeys on the same grassroots fields. The iconic red, white, and black hoops of Counties Manukau symbolise not just the team's colors but a way of life for their supporters, encapsulated in the mantra Pride in the Hoops.

The new jerseys will be available for purchase both online and at select retailers throughout New Zealand, making it easy for fans to show their support and wear their team's colours with pride.

Beyond this exciting launch, Classic Sportswear is also working on expanding its range of fan merchandise and apparel for New Zealand clubs. "We are building a reputation within New Zealand for providing fans with a greater variety of high-quality merchandise," added Smart. "We look forward to sharing some exciting news with fans of Counties Manukau this upcoming NPC season."

The collaboration with Counties Manukau is a strong continuation of Classic’s journey in New Zealand, following a fan-favourite 2024 Super Rugby season. By also bringing their dedication to grassroots sports and commitment to community engagement, Classic is fast becoming a key player in the New Zealand rugby apparel market.